<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[OZTOI MARKETING]]></title><description><![CDATA[OZTOI MARKETING ]]></description><link>https://www.oztoimedia.com.au/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 15 Apr 2026 00:42:02 GMT</lastBuildDate><atom:link href="https://www.oztoimedia.com.au/zh/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Meta's 2026 Update Shopping Overhaul: What It Means for Your Business]]></title><description><![CDATA[From one-tap checkout to AI-enhanced product discovery and expanded creator affiliate programs — Meta has just unveiled some of the most significant updates to its commerce ecosystem in years. Here's what marketers in Australia and globally need to be aware of. 3.5B  Daily active users across Meta's apps 18%      Growth in ad impressions in Q4 2025 50%+  Of shoppers say influencers impact their purchasing decisions Meta's ShopTalk 2026 announcements indicate a clear goal: the company aims to...]]></description><link>https://www.oztoimedia.com.au/post/meta-s-2026-update-shopping-overhaul-what-it-means-for-your-business</link><guid isPermaLink="false">69d5919c33362686b5d6d0c2</guid><pubDate>Tue, 07 Apr 2026 23:58:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2eae6d_40090f8bfcf74e578db7cd3902f259bd~mv2.png/v1/fit/w_896,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item><item><title><![CDATA[Choosing a Digital Marketing Agency in Brisbane: Your Guide to Brisbane Marketing Services]]></title><description><![CDATA[Finding the right digital marketing partner can feel overwhelming. There are so many agencies out there, each promising the moon. But how do you pick one that truly understands your business and can deliver real results? If you’re looking for Brisbane marketing services  that can help your business grow, this guide will walk you through the key steps to make a smart choice. Why Brisbane Marketing Services Matter for Your Business Brisbane is a vibrant city with a diverse business landscape....]]></description><link>https://www.oztoimedia.com.au/post/choosing-a-digital-marketing-agency-in-brisbane-your-guide-to-brisbane-marketing-services</link><guid isPermaLink="false">69c1ba1e69ed8cb882aba537</guid><pubDate>Mon, 23 Mar 2026 23:06:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2eae6d_b9f1a0aba9c64e45b1f3ab756423179f~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item><item><title><![CDATA[Hiring a Google Ads Expert Online: Unlocking Google Ads Expert Services for Your Business Growth]]></title><description><![CDATA[When it comes to digital marketing, Google Ads is a powerhouse tool that can drive targeted traffic and boost sales. But managing Google Ads campaigns effectively takes skill, time, and experience. That’s why many businesses turn to Google Ads expert services  to get the best results. If you’re thinking about hiring a Google Ads expert online, this guide will walk you through everything you need to know to make a smart choice. Why Google Ads Expert Services Matter Google Ads is complex. It’s...]]></description><link>https://www.oztoimedia.com.au/post/hiring-a-google-ads-expert-online-unlocking-google-ads-expert-services-for-your-business-growth</link><guid isPermaLink="false">69b87fa3faed8c5e63c8e131</guid><pubDate>Mon, 16 Mar 2026 22:13:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2eae6d_428e7b83aae84693bc2605d12d30334b~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item><item><title><![CDATA[Understanding Online Google Ads Course Costs and Online Marketing Course Prices]]></title><description><![CDATA[If you're looking to boost your digital marketing skills, especially in paid advertising, Google Ads is a must-learn platform. But before diving in, it's important to understand the costs involved in taking an online Google Ads course. Knowing what to expect can help you budget wisely and choose the right course for your needs. In this post, I’ll walk you through the different factors that affect online marketing course prices, break down what you can expect to pay for Google Ads...]]></description><link>https://www.oztoimedia.com.au/post/understanding-online-google-ads-course-costs-and-online-marketing-course-prices</link><guid isPermaLink="false">69a53cac2b1318a2485177d7</guid><pubDate>Thu, 12 Mar 2026 02:35:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2eae6d_ad499ae2319b4a4eb6ee48f2c4aa2e29~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item><item><title><![CDATA[Feed-Only Performance Max Campaigns: The Smart Way to Drive Sales from Your Product Feed]]></title><description><![CDATA[Google’s Performance Max (PMax) campaigns have taken the paid search world by storm — allowing advertisers to reach audiences across...]]></description><link>https://www.oztoimedia.com.au/post/feed-only-performance-max-campaigns-the-smart-way-to-drive-sales-from-your-product-feed</link><guid isPermaLink="false">689b4f87f4e8fb70089c79cb</guid><pubDate>Tue, 12 Aug 2025 14:59:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/65dd2c_c5a3f9c7126a4d85ab607fb51922774b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>adtech oztoi</dc:creator></item><item><title><![CDATA[LinkedIn Marketing in 2026: Strategies That Actually Work]]></title><description><![CDATA[LinkedIn has evolved from a job-seeking platform into a powerful space for B2B marketing, personal branding, and lead generation. With...]]></description><link>https://www.oztoimedia.com.au/post/linkedin-marketing-in-2026-strategies-that-actually-work</link><guid isPermaLink="false">6886e1293f524736c9e08a3a</guid><pubDate>Mon, 28 Jul 2025 02:49:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/65dd2c_8a747799c7814f81923357302de63474~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>adtech oztoi</dc:creator></item><item><title><![CDATA[Google Ads Benchmarks 2025: Key CTR, CPC, CPA &#38; Conversion Rates]]></title><description><![CDATA[If you're running Google Ads, it's important to know how your performance compares to others in your industry. Are your click-through...]]></description><link>https://www.oztoimedia.com.au/post/google-ads-benchmarks-2025-key-ctr-cpc-cpa-conversion-rates</link><guid isPermaLink="false">687da9a88f2d05ec98827a47</guid><pubDate>Mon, 21 Jul 2025 03:27:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/65dd2c_1a5aef75939e4ca29150dc4da5daff49~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>adtech oztoi</dc:creator></item><item><title><![CDATA[How to Run a Successful Google Performance Max (PMax) Campaign]]></title><description><![CDATA[Google Performance Max (PMax) campaigns are a powerful way to reach your target audience across Google's entire ecosystem, including...]]></description><link>https://www.oztoimedia.com.au/post/how-to-run-a-successful-google-performance-max-pmax-campaign</link><guid isPermaLink="false">67ece97b9fed29845b3d3d3e</guid><pubDate>Wed, 02 Apr 2025 08:01:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2eae6d_a1f298ebb176407bb8666c782486640f~mv2.png/v1/fit/w_1000,h_832,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item><item><title><![CDATA[Facebook &#38; Instagram Ad Hacks: How to Scale Your Business with Paid Social]]></title><description><![CDATA[Facebook and Instagram ads remain two of the most powerful tools for scaling businesses online. With advanced AI-driven targeting,...]]></description><link>https://www.oztoimedia.com.au/post/facebook-instagram-ad-hacks-how-to-scale-your-business-with-paid-social</link><guid isPermaLink="false">67ea4466f96b48cc2d22820c</guid><pubDate>Mon, 31 Mar 2025 08:11:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/65dd2c_0d7a6a25490d462b817cd07ae395349b~mv2.png/v1/fit/w_1000,h_563,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>adtech oztoi</dc:creator></item><item><title><![CDATA[The Ultimate Guide to Facebook &#38; Instagram Ads: A Digital Marketing Consultant’s Handbook by OZTOI 2025]]></title><description><![CDATA[1. Introduction This playbook outlines OZTOI MEDIA’s strategic approach to running successful Meta (Facebook &#38; Instagram) advertising...]]></description><link>https://www.oztoimedia.com.au/post/oztoi-media-meta-ads-playbook-2025</link><guid isPermaLink="false">67e6737b89f652c76e8f4c82</guid><pubDate>Fri, 28 Mar 2025 10:19:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2eae6d_b6fe4d26fad1469d9e4726c9fe47cf1a~mv2.png/v1/fit/w_1000,h_832,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item><item><title><![CDATA[The Future of Meta Advertising: Emerging Trends You Can’t Ignore]]></title><description><![CDATA[Meta platforms, including Facebook  and Instagram , are evolving at lightning speed, making it essential for businesses to stay on top of...]]></description><link>https://www.oztoimedia.com.au/post/the-future-of-meta-advertising-emerging-trends-you-can-t-ignore</link><guid isPermaLink="false">67da4ec89d971fb8326f1bfd</guid><pubDate>Wed, 19 Mar 2025 05:09:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/65dd2c_f27b968fe78a4fbabd1ad4de52fa4c04~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>adtech oztoi</dc:creator></item><item><title><![CDATA[AdTech Summary in 2024: A Year in Review with Key Milestones ]]></title><description><![CDATA[The AdTech industry in 2024 experienced seismic changes, fueled by advances in artificial intelligence (AI), evolving privacy...]]></description><link>https://www.oztoimedia.com.au/post/adtech-summary-in-2024-a-year-in-review-with-key-milestones</link><guid isPermaLink="false">67578a49da44b65da106f2f3</guid><pubDate>Tue, 10 Dec 2024 01:51:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2eae6d_ee02f4f3c0ea43e2932369aaa0303f3c~mv2.png/v1/fit/w_1000,h_832,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item><item><title><![CDATA[程序化广告与谷歌广告的区别是什么？]]></title><description><![CDATA[程序化广告 和 谷歌广告 在数字广告领域中都扮演着重要角色，但它们在平台、覆盖范围、技术和执行方式上存在显著差异。以下将详细解读它们的区别，帮助您根据业务需求选择最合适的解决方案。 1. 平台与生态系统 谷歌广告 谷歌旗下的专属广告平台，允许广告主在以下谷歌自有资源中创建和...]]></description><link>https://www.oztoimedia.com.au/zh/post/zh-programmaticadsvsgoogleads</link><guid isPermaLink="false">6743d5b0db66de951990a40f</guid><pubDate>Mon, 25 Nov 2024 01:49:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2eae6d_9439349ce0b642ecb9eeb832de483a71~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item><item><title><![CDATA[What is the Difference Between Programmatic Ads and Google Ads?]]></title><description><![CDATA[Both Programmatic Ads  and Google Ads  play crucial roles in digital advertising, but they differ significantly in terms of platforms,...]]></description><link>https://www.oztoimedia.com.au/post/what-is-the-difference-between-programmatic-ads-and-google-ads</link><guid isPermaLink="false">6743d41590c1ab219209fda5</guid><pubDate>Mon, 25 Nov 2024 01:38:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2eae6d_5488adf438c24c0da1c4137be49a8b98~mv2.png/v1/fit/w_849,h_465,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item><item><title><![CDATA[What Is Programmatic Media Buying?]]></title><description><![CDATA[Programmatic media buying is reshaping how advertisers purchase and optimize digital ad space, enabling them to reach the right audience...]]></description><link>https://www.oztoimedia.com.au/post/template-the-ultimate-guide-to-writing-the-ultimate-guide</link><guid isPermaLink="false">6743ce9d9780f6eadfaa1ad8</guid><pubDate>Mon, 25 Nov 2024 01:33:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78d045_cf6a204e05794f91b6a44e6547b0dcc0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item><item><title><![CDATA[【OZTOI Guide】The Ultimate Guide to Little Red Book (Xiaohongshu) Marketing]]></title><description><![CDATA[Why is Little Red Book (Xiaohongshu) the most trendy and influential social media network for e-commerce among Chinese Audiences in China...]]></description><link>https://www.oztoimedia.com.au/post/%E3%80%90oztoi-guide%E3%80%91the-ultimate-guide-to-little-red-book-xiaohongshu-marketing</link><guid isPermaLink="false">673c1bc7c8e1b24cf5c88ba8</guid><pubDate>Tue, 19 Nov 2024 05:21:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2eae6d_1e8bfd259d3f492c8a24f3d658767868~mv2.png/v1/fit/w_758,h_466,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item><item><title><![CDATA[【OZTOI AdNews】How Google AI Transforms Search and Drives ROI]]></title><description><![CDATA[In the midst of a pivotal transformation in digital marketing, AI is redefining how we seek information, connect with customers, and...]]></description><link>https://www.oztoimedia.com.au/post/%E3%80%90oztoi-adnews%E3%80%91how-google-ai-transforms-search-and-drives-roi</link><guid isPermaLink="false">673146cf54e82ebfc6d865ed</guid><pubDate>Mon, 11 Nov 2024 00:03:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2eae6d_18861b3f530a471d938023c945bc8c02~mv2.png/v1/fit/w_915,h_520,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item><item><title><![CDATA[【OZTOI 商务指南】一口气了解澳洲社交媒体推广：如何在Facebook、Instagram、Snapchat、Pinterest、TikTok和LinkedIn上脱颖而出]]></title><description><![CDATA[在数字营销的快速发展中，社交媒体广告已成为澳洲市场的重要组成部分。无论是大型品牌还是小型企业，合理利用Facebook、Instagram、Snapchat、Pinterest、TikTok和LinkedIn等平台，都是接触澳洲用户并推动业务增长的有效途径。作为一家专业的媒...]]></description><link>https://www.oztoimedia.com.au/zh/post/socialmediamarketinghandbook</link><guid isPermaLink="false">67286cb9a5ccb8415c8ce99e</guid><pubDate>Mon, 04 Nov 2024 06:54:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2eae6d_24541a70971041e5892fb72388abbef0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item><item><title><![CDATA[【OZTOI 商务指南】打谷歌免费商务页面 GOOGLE Business Profile]]></title><description><![CDATA[当用户在 Google 上搜索“附近的餐厅（或您的服务）”时，Google 商家资料会显示您的业务信息。您想知道如何自己创建商家资料吗？请按以下步骤逐步操作。 将通过 Google 搜索和地图找到您业务的用户转化为新客户，借助适用于您的店面或服务区域的免费商家资料。通过照片...]]></description><link>https://www.oztoimedia.com.au/zh/post/oztoimarketinggooglebusinessprofilezh</link><guid isPermaLink="false">6724a886f14a81e786f749c8</guid><pubDate>Fri, 01 Nov 2024 10:14:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2eae6d_cb4a0be172984ea3bf9f826a1e2a3602~mv2.png/v1/fit/w_1000,h_756,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item><item><title><![CDATA[Make your business shine on Google with a free Business Profile]]></title><description><![CDATA[When User search "Restaurant (or YOUR SERVOCES) near me",  Google Business profile will show your business profile. Do you want to know...]]></description><link>https://www.oztoimedia.com.au/post/make-your-business-shine-on-google-with-a-free-business-profile</link><guid isPermaLink="false">6724a548036590cae36f553a</guid><pubDate>Fri, 01 Nov 2024 10:07:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2eae6d_cb4a0be172984ea3bf9f826a1e2a3602~mv2.png/v1/fit/w_1000,h_756,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathie Deng</dc:creator></item></channel></rss>